It is tempting to think the edit ends when the files are exported. But for the client, the work becomes real when they open the gallery. Delivery is part of the edit because it shapes the first experience of the final images.
The viewing environment changes the work
A beautiful image inside a cluttered delivery experience feels less beautiful. A clean gallery gives the photo room to breathe.
Order matters
The first set, the cover, and the opening few photos influence how the client reads the rest of the stack. Think of the gallery as a sequence, not just a folder.
Friction changes memory
If downloading is confusing or the link feels messy, the client remembers the friction alongside the images. A calm experience lets the photos carry the moment.
Delivery is a studio signature
How you hand over work says something about your studio. Make it feel like the same person who cared about the shoot also cared about the finish.